How do I change the business model to a successful one? Our users weren’t happy with us; they didn’t find what they expected. Our content was always a differentiator and provided an easy way to compare prices, our primary business model back then. To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of KuantoKusta. This post continues from the previous one: Don’t play the game, change the game. I would advise you to read it first
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The world’s greatest sea battle was fought in Cape Ecnomo (what we now call Poggio di Sant’Angelo, Sicily) between Rome and Carthage in 256 BC. The Carthaginians had the most excellent navy fleet in the world; they dominated the Mediterranean with 350 ships and 150.000 soldiers. The Romans had prepared for this battle with 330 ships and 140.000 men. So both sides started with roughly the same soldiers and war machines, as far as numbers go. But numbers don’t tell the whole story. The Carthaginians knew all about navy battles. Romans knew nothing about navy battles. All the actions they
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